Angie's List is a US-based, paid subscription supported website containing crowd-sourced reviews of local businesses. For the quarter ending on September 30, 2015, Angie's List reported total revenue of US$87,000,000 and a net income of US$82,000.
Company Goals
Angie’s List aimed to increase sales by bringing on OAK as an Affiliate agency.
OAK’s experience in the affiliate space was appealing to our client and fit their needs.
Our agency was brought on to completely revamp their existing affiliate program and increase revenue in a short period of time.
The Approach
OAK took over the Angie's List Affiliate program on November 1st, 2015, just in time to potentially make a big impact on the most important shopping season for retailers, and help Angie's List maximize their 4th quarter.
OAK utilized its strong publisher relations, to secure placements with the biggest publishers (Brads Deals, Ebates, RetailMeNot) within a few weeks of program takeover, in time for Black Friday/Cyber Monday.
Their Results
Black Friday/Cyber Monday year over year results:
89%: Increase in orders
66%: increase in conversion rate
37%: Increase in CTR
OAK continues to manage Angie’s List, Affiliate program, insuring their sales and partnerships with exciting publishers continue to grow, as the company prides itself on its ability to add value through publisher negotiations and relationships.
