Apollo Neuro is a stress relief wearable that improves your body’s resilience to stress, so you can relax, sleep, focus, recover, and feel better. Worn on the wrist or ankle, Apollo works by engaging with your sense of touch, delivering silent, soothing vibrations that help you feel safe and in control.

A strategy and platform designed for scale and diversity

OAK Digital took over Apollo Neuro's program to expand and diversify its partnership program. It was able to drive traffic and revenue from a wider spectrum of sources and audiences for this stress-relief wearable device designed to improve the body’s mental and physical health.

The strategy was a succes due to key elements:

Focus on everyday issues such as sleep quality, mental health, and workplace anxiety.

Position Apollo as solution for chronic stress and its effects.

OAK Digital’s moved the company’s entire partnership portfolio to the Impact Partnership Cloud, allowing automation of the full breadth of partnerships the company had in mind.

Next, OAK Digital looked at historical data, reviews, and feedback from Apollo’s existing campaigns, listening to audiences to surface the best targeting strategy. What stood out was the device’s wide appeal to ordinary people facing stress-related medical conditions such as anxiety, insomnia, depression, and PTSD.

To reach and engage this more mainstream audience, OAK Digital began collaborating with a wide array of publishers to put the product in front of regular readers and test its appeal to audiences outside the biohacker niche.

They also tested out more specialized publishers and influencer networks to find “sticky” verticals that could drive sales. They focused on:

Mass media with broad reach and coverage of stress in everyday life

Publishers in employee benefits to reach employees in high-stress professions

Smaller content creators, podcasters, wellness influencers, and YouTubers with a male-skewing audience (typically more open to tech devices)

Publications in the sleep category