Connect America, Medical Alert and/or Alarm Company specializes in Personal Emergency Response Services (PERS). Connect America is a nationwide company, with its corporate headquarters in Bala Cynwyd, Pennsylvania. Connect America’s core business is providing personal emergency monitoring and home alarm services nationwide to older adults with medical ailments or conditions, who wish to live at home. Connect America is owned by Rockbridge Growth Equity.
Medical Alert's Goal
Medical Alert was looking for a complete SEM takeover, in order to increase visibility and sales.
The Approach
OAK Digital took the following course of action after conducting an overall analysis of Medical Alert’s paid search campaigns.
Determined which approach to take based on competitive conversion rates.
Established it was necessary to clean up ad group structure, test new ad groups optimize landing pages, as well as an overall restructuring of Medical Alert’s account.
- Continually managed and monitored these activities, adjusting strategies when necessary.
Their Results
OAK’s SEM takeover increased conversion rates by 18% within a 3 month period and increased Medical Alert’s online presence.
The PPC campaign greatly increased Medical Alert’s increased company profits. OAK made sure that PPC was not the only campaign working to increase revenue for Medical Alert, by determining revenue generating keywords. OAK agencies constant efforts to monitor and increase conversion rates for Medical Alert continues to keep them in the competitive marketplace.
