With over 15 years of experience in
the rug business, Boutique Rugs is
a direct-to-consumer ecommerce
store that offers area rugs and
runners in a variety of sizes,
designs and colors to customers
with diverse taste. Boutique Rugs
aims to be the number one source
for exquisitely designed,
high-quality handwoven and
machine-woven area rugs at the
lowest price. With an existing
affiliate program in the ShareASale
network since 2018, they started a
partnership with performance
marketing agency Oak Digital in
January 2020.
Brand Goals:
Using the agency’s vast experience in performance marketing and ShareASale’s diverse set of tools, Boutique Rugs and Oak Digital set out to achieve two goals:
- Diversify affiliate partnerships
- Drive upper funnel discovery traffic
The Strategy:
Starting the year with only a small mix of influencers and traditional coupon affiliates, Boutique Rugs expanded their partnership base, which helped them see how each played a role in a consumer’s path to purchase.
With this added knowledge, Boutique Rugs was able to understand the value of mass media publishers. These partners have the necessary audience and reach to introduce new products and brands to an untapped consumer base. Grouping affiliates within their program provided a structure for targeted communications and commission rates which aided in keeping partners engaged and motivated to promote the brand.
Results
Thanks to the tools, technology, and quality of partners available on ShareASale, the Boutique Rugs affiliate program saw...
$4m revenue growth from affiliate-driven sales
46% revenue came from new affiliate partnerships
10% of traffic came from upper funnel mass media affiliates
To learn more about how OAK Digital can help scale your Affiliate Marketing Program
Or email us at:
sales@oakdigitalagency.com
