Read this new case study released by Impact which showcases innovative expansion and diversification of an affiliate partnership program. OAK Digital took over Apollo Neuro's program, and introduced new sources of upper funnel traffic and revenue to deliver incremental value.
Excerpt:
“In less than six months, Apollo’s new wave of partners was bringing in 38% of Apollo’s program traffic and 36% of partnership revenue.
New sources of traffic and revenue:
Nonexistent in 2020 prior to OAK Digital’s management, partnerships with mass media publishers came to drive 25% of Apollo’s traffic
Content creators reaching male audiences went from zero to contributing 22% of traffic
Employee benefits publications delivered 6.7% of traffic
Content partners generated nearly 15% of program revenue"
Full case study by Impact
WATCH IMPACT’S INTERVIEW WITH APOLLO NEURO AND OAK DIGITAL
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