Digital marketing

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Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It

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Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It

You've undoubtedly heard of artificial intelligence (AI). And this is a type of AI. Natural language interface is common in most chatbots, but by opening up the Messenger Platform and providing developer tools like the bot engine, Facebook has made building an intelligent bot easier.

Three ways brands are using emotional analytics to connect with customers

Three ways brands are using emotional analytics to connect with customers

Emotional analytics allows brands to connect with people on a deeper, more personal, level. Unlike sentiment analytics, which simply allocates responses into broad positive, neutral or negative categories, emotional analytics tells brands what people are feeling and why.

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